1941 The Saturday Evening Post makes history

"The interest of Judge Curtis Bok, owner and publisher of The Saturday Evening Post, is piqued when he learns of A.A. from two Philadelphia friends. Bok then calls on hard-nosed reporter Jack Alexander (and here and here) to tell the organization's story. The resulting 7,500-word article is published in the magazine on March 1, 1941, putting Alcoholics Anonymous on the map of public consciousness and spurring a dramatic increase in Big Book sales and membership alike."

(AAWS Inc)